Innovation Desert
Visual identity + logo design + web design
Client
This was an internal project for the company I was working for at the time; a tech company focused on the development of mobile and web apps. The idea was to create a platform where people could interact.
Role
I was the sole designer on this project; I worked together with the CEO to conceptualize the idea and present it to a third party.
Year
2019
Company
Binmatter
Innovation desert is an initiative to create networking opportunities between two border cities: Juarez, Chihuahua and El Paso, Texas. Its focus is to help small tech business contact local talent and/or each other, this to create collaborative efforts and further learning.
Something that represents both border cities is the desert climate; I used this as inspiration for the mascot and logo, as well as the colors. The website works as a search engine to find startups and companies for development services. I wanted to give it a friendlier look with a cute cactus mascot and desert elements.
An icon that represent both border cities
The initial idea was to create something easily associated with a CMS; the goal was to make a business-friendly logo that would convey the brand's commitment to provide administrative tools.
The initial idea was to create something easily associated with a CMS; the goal was to make a business-friendly logo that would convey the brand's commitment to provide administrative tools.
The initial idea was to create something easily associated with a CMS; the goal was to make a business-friendly logo that would convey the brand's commitment to provide administrative tools.
